The March MACMA Bulletin is now available

Mar2015BulletinThumbInside the March MACMA Bulletin you will find a preview of the  ten speakers and presenters that will motivate, teach and help you grow your newspaper business. Find out how you can “hold the conference in your hand”  with our Conference App “Yapp.” And don’t forget to browse vendors and suppliers in the MACMA Marketplace.

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MACMA Conference Speaker: Josh Awtry


Josh Awtry is the executive editor and vice president for news in Gannett’s Carolina region, where he oversees the newsrooms of The Greenville News and Asheville Citizen-Times.

He believes in no-holds-barred dialogue between newspapers and their readership, using in-depth digital data, focus groups, cultural anthropology and old-fashioned shoe-leather journalism to improve beats, coverage and the level of discourse in a community.

He received Gannett’s Innovator of the Year award for 2012 for revamping the way a community newspaper interacts with its hometown. He has also received back-to-back awards as the Innovator of the Year in 2012 and 2013 from the Colorado Press Association. Awtry’s work has been featured by the Columbia Journalism Review, the Society for News Design and the Poynter Institute.

Prior to his current assignment, he was the editor of the Coloradoan in Fort Collins. Awtry’s career began as a copy editor in Grand Island, Nebraska. He has worked at newspapers in Colorado, Idaho, Utah and the Carolinas. He currently resides in Asheville, North Carolina, with his recovering journalist of a wife, their two kids and too many pets.

Josh will present “How data, analysis and outreach can turn your newsroom into circulation pros” at 9:00 a.m. on Tuesday, May 5. Learn more about the Conference here.

About the Keynote Speaker for the MACMA Conference

BillHuffineBill Huffine is a veteran of the newspaper industry since 1995 and has served in various roles of circulation leadership, on an editorial board as an occasional columnist and editorial writer, interactive co-director, and as a classifieds sales director with experience spanning five different newspapers owned by large national companies such as Gannett, Knight-Ridder, and McClatchy as well as privately owned Morris Communications, Miller Group Media, and Journal, Inc.

Bill currently serves as the corporate Director of Audience Development for Journal, Inc. in Tupelo, MS with circulation and audience responsibilities for one daily newspaper, several weeklies throughout Northern Mississippi and Southwest Tennessee, and ten metered websites. He is also the founder and president of Audience 360 Solutions, formed in 2014 with the goal of providing newspaper publishers, and audience development and circulation professionals with on-site, off-site, and live online training sessions to improve audience growth, customer service standards, operating cash flow, and leadership.

February Bulletin is now available

Hot off the Press

In the latest edition of the MACMA Bulletin you’ll read about our keynote speaker for the upcoming conference along with conference registration information, read the latest Zinsergram aka Legal Update, view photos from the Fall Idea Sharing Symposium Series, check out job postings on the MACMA Bulletin Board, find out about the live training session in March and browse the MACMA Marketplace.


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February Update from the President


[dropcap1]H[/dropcap1]ello to all MACMA members and associates. It has been a very productive year for MACMA. After a successful conference this past May the MACMA Board of Directors quickly secured the beautiful venue which will be the site of this year’s annual conference The Hilton Durham near Duke University. This past October, MACMA presented the Fall Idea Sharing Symposium Series sponsored by SNPA, The News & Record in Greensboro, NC. and the three press associations. Attendance at the event in North Carolina was the largest ever since MACMA began the symposium series back in 2011 where many exciting ideas were shared among colleagues.

In early December of 2014 MACMA opened registration for the 96th Annual MACMA Conference which allowed members, vendors and associates ample time to begin making plans for what has become one of the highest rated sectional conferences in the country.

MACMA is proud to announce this year’s keynote speaker will be Bill Huffine and his “Five Bold Moves That Worked” presentation will be something that you won’t want to miss. Be certain to register soon for the conference and make your hotel reservations quickly. Last year rooms were fully booked and some folks had to make alternate accommodation plans so please don’t be left out! As always I ask you to please patronize our vendors. “Shop Local” and support those that support us. Without their support this fine organization would not exist. Please feel free to reach out to myself or any of those on the executive committee as well as our state directors if you have any needs. We are here to serve YOU!

Thank you,

Matthew Wolfe, MACMA President 2014-2015