Archive for category: News

July 11, 2018
11 Jul 2018

Member Spotlight – Keven Zepezauer


Learn more about Keven including the crazy story of how he met his wife, his desired super power, and how he intends to combat the greatest challenge he is facing in the industry today.

Where were you born and where did you grow up?
I was born in Oklahoma City, Ok.  I moved to Cary, NC when I was 5 years old living there for almost 25 years.
Name of spouse – Where did you meet and when and where were you married?
I met my wife Laurie at a pool party and married her 3 months later in Cary, NC having been married now for almost 24 years.  The story of meeting her is great and I’ll keep it as short as possible.  She was leaving the party early and I didn’t want her to go so I scooped her up in my arms and acted as if I was going to throw her in the pool.  Unfortunately, I lost my grip and dropped her on the side of the pool on the concrete where she then rolled into the pool.  It was as if the 300 plus people at the party stopped everything they were doing, along with the music, and began to stare me down in disbelief.  I actually feared for my life for a brief few minutes.  As she exited the party in pain, I ran after her and asked if she was alright and if she would be willing to go out on a date sometime soon.  I believe she was still stunned from the fall and said yes, but it worked in my favor and we’ve been together ever since.
Names and ages of children?
Two Boys
Tyler Zepezauer – 20 – currently serving in the USAF in Panama City, Fl.
Alexander Zepezauer – 18 – just recently graduated from high school and plans to attend college
If you could have one super power, what would it be?
I would go with Superman!
Did you attend college?  Where?
I attended NC State University in Ralegh, NC.
What are your hobbies and general interests?
I enjoy spending as much time as I can with family and golf.
Biggest technology change in the past 10 years and how do you use it today?
Cell phones by far have appeared to be one of the biggest technology changes I’ve seen in the past 10 years.  It’s amazing what can be accomplished with the technology that we call phones.  I also think TV has morphed and continues to morph into something different.  There’s a large percentage of households that have cut the cable cord and that number continues to rise.
What is your favorite vacation spot?  Travel experience?
I love going to the beach with my family and spending time with them.
Give us a brief synopsis of your career (i.e., what and where was your first newspaper related position and where did your career go from there?)
Jim Puryear gave me my first job at The News & Observer where I worked as a district manager in Chapel Hill, NC.  I later transferred into Fuquay Varina, NC where it was closer to my home.  In 2001, I took a job with Cox Newspapers in Greenville, NC as operations manager and one year later became the circulation director.  I left Greenville, NC in 2016 as the regional director of audience development becoming the general manager of The Wilson Times.  Most recently I was promoted to president and publisher of The Wilson Times, The Enterprise, The Daily Record, The Courier-Times and Adams Graphics.
How, when and why did you get involved with MACMA?
I went to conference several years ago and was asked if I wanted to be on the board.  Great experience and networking opportunity that is unmatched by any other.
What is the one thing you wish you were able to do or change in the your job or industry?
I want to make a bigger impact on each of the communities we serve through events, forums, etc. growing our engagement in the community.  Our media industry tells the best story that no other can.
What is the “Biggest Challenge” you are facing in the next year?
From a broader perspective, we are facing ad revenue and circulation volume issues.  My goal is to continue to provide hyper-local news to the citizens of the respective areas in which we serve each and everyday and I believe we will prevail.
Have you ever had a mentor?  What did that person teach you?
Tim Holt is a great leader and mentor and provided me much of what I know today.  He is very patient and provided me with the insight needed to think differently and outside the box.
How can someone contact you?
What is your company website URL?
June 29, 2018
29 Jun 2018

2018 Conference Buyer’s Guide

The 2018 Conference Buyer’s Guide is now available to download!

Click here to download

April 21, 2017
21 Apr 2017

2017 Conference Buyer’s Guide

2017 Conference Buyer’s Guide is now available to download!

Click to download.


February 4, 2016
04 Feb 2016

Call for 2016 Silent Auction Items

Dear Members and Vendor Partners,

MACMA is raising money to keep this and future conferences affordable while presenting top notch programming featuring industry leaders and experts.

We are seeking donations of products or services for this year’s auction hosted during the MACMACon2016. Your donation can be as simple as a gift certificate or as grand as a weekend getaway package. All proceeds will support MACMA Conferences. Read more

February 2, 2016
02 Feb 2016

Announcing the MACMA Con2016 Keynote Speaker

MACMA is proud to announce the 2016 MACMA Conference keynote speaker Steve Wagenlader. Steve will be joining the Conference on April 25 to lead a session on building and maintaining readership and marketing of print and digital products. Read more

September 15, 2015
15 Sep 2015

September Legal Update

By L. Michael Zinser
MACMA General Counsel


In a broad sweeping 3-to-2 Decision in Browning-Ferris, the Obama NLRB recently rewrote the decades-old test for determining who is the “Employer.” Under the previous caselaw, a Company had to exercise direct control over wages, hours, and working conditions to be an “Employer.” Now, under the new standard, the Company is a “Joint Employer” if it exercises “indirect control over working conditions, or if it reserves the authority to do so.” Read more

August 18, 2015
18 Aug 2015

August Legal Update

By L. Michael Zinser, MACMA General Counsel


On July 29, 2015, U.S. District Court Judge Amy Berman Jackson – an Obama appointee – upheld the Final Rule of the National Labor Relations Board, providing for “quickie elections” under the National Labor Relations Act.

Read more

May 6, 2015
06 May 2015

A special thanks to our 2015 Conference Attendees

robynashleyDearest members and associates,

On behalf of the 2014-2015 MACMA Officers and Directors, we thank each of you who attended the conference. In this very busy and hectic world, we appreciate you for taking the time and effort to join us in Durham, NC this past week. We also thank you for your participation, and the sharing of your ideas and expertise. We were thrilled to meet you all.

  • We learned how to be bolder in our business from Bill Huffine.
  • Kevin Craig shared new content opportunities to reach key segments in our markets.
  • We tapped into decades and decades of experience with living single-copy legend Frank Mastromarino.
  • Josh Awtry gave us a refreshing perspective on what newsrooms should be doing to help us be more successful.
  • We heard from publishers from dailies, weeklies and regional publishing enterprises – and had the opportunity for honest and transparent discussion on the future of our industry
  • And Don Wilson kept us all entertained (and a little shocked).

We certainly hope that the conference has been all that you expected it to be, and that you have taken the opportunity to make new friends, renew old acquaintances and make contact with decision-makers and partners for your continued success.

A special thanks to our sponsors: PDI Plastics, Mike Zinser Law Group, Athlon Media Group, Keenan Group, The Wilson Gregory Agency, Schermerhorn Bros. Co., Action Consumer Marketing and Never Stop Select Services.Please stay tuned for an email inviting you to take a survey about your experience and how we can make it better next year.

We can’t wait to hear from you.

Robyn Ashley
MACMA Present 2015-2016


March 24, 2015
24 Mar 2015

March Update From The President


Hello to all MACMA members and associates. It’s very hard for me to contain my excitement these days! The MACMA Board of Directors have been hard at work putting together a conference program that no audience or circulation professional will want to miss. It’s especially an honor for me to preside over the conference this year as my newspaper The News and Observer is proud to be hosting. The 2015 Conference, “Ideas in the Triangle” focuses on the trifecta of our business – revenue, audience and brand. Hear from industry leaders and top companies as they share best practices and insights in audience and revenue growth, digital transformation and circulation strategies. Learn more about the program and speakers here. Meet and visit with the many vendors that will be there to help serve all of your needs for supplying you with the right tools to keep growing your newspaper businesses.

And there’s great networking with plenty of fun and entertainment too. Hit the links and play at The UNC Finley Golf Club one of North Carolina’s premier golf courses Sunday morning and participate in the annual MACMA golf tournament. Meet, greet and socialize with friends and colleagues at the Sunday evening cocktail reception hosted by Michael Zinser. Kick back and enjoy game night Monday evening and try your hand at craps, roulette, poker and blackjack in a friendly Vegas type atmosphere. Don’t worry, there’s no real gambling and it’s all for fun and bragging rights.

While you are in town at the conference take in the sites and see what Durham North Carolina has offer. An exciting downtown area, fine dining, The American Tobacco Museum, Duke University, and much more.

Strap on your hats because this is going to be a one fast paced and energizing event! If you haven’t registered and booked your hotel stay, please do so before April 1, 2015!

Thank you,

Matthew Wolfe, MACMA President 2014-2015

March 24, 2015
24 Mar 2015

The March MACMA Bulletin is now available

Mar2015BulletinThumbInside the March MACMA Bulletin you will find a preview of the  ten speakers and presenters that will motivate, teach and help you grow your newspaper business. Find out how you can “hold the conference in your hand”  with our Conference App “Yapp.” And don’t forget to browse vendors and suppliers in the MACMA Marketplace.

Download Now