MACMA and SCMA joined together for the first time in history and hosted a joint conference in April 2017 in Atlanta. The conference gave both associations a chance to network with fellow newspaper professionals and vendors. MACMA represents Virginia, North Carolina, and South Carolina. SCMA represents Georgia, Florida, Mississippi, Alabama, and Louisiana. Vendors came from all across the country.
The 2018 joint conference will be hosted by The Post and Courier and held in Folly Beach, SC April 22nd – 24th.
Click on the links below to view presentations from the 2017 conference. We hope to see you in 2018!
2017 Audience Strategies: In Pursuit of a Sustainable Business Model – Presented by NewsMedia Alliance. Learn the elements of a sustainable business model and how to use data to communicate, personalize, and direct content to build audience across platforms.
Connecting the Dots – Making Data Driven Business Decisions – Presented by Dispatch Media Group. Learn how to get to know your audience, collect the “right” data, and personalize the user experience.
Delivering Audience with Email and Social – Presented by Cox Media Group. Learn how to engage subscribers and readers through email and social.
Alternative Revenue for Audience – Presented by B Kosanke. Learn questions to ask to help you create alternative revenue.
The Circulation & Audience Executive’s Playbook – Presented by Bill Huffhine. Learn 20 winning plays to help you pivot quickly, innovate boldly, and lead your team.