Retention Round Table Session Notes

Please find the notes from the Monday afternoon session on subscriber retention. The two challenges we focused on were:

  • The Value Equation
  • Credit Card Declines/Non-Pay Stops

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Round Table Session III: Wagenlander “Quick Hits”

Please find the notes from the final “Idea Sharing” session for April 25. During Steve Wagenlander’s keynote presentation, MACMA members identified key issues or challenges. Steve faciliated a discussion to address each challenge, including issues such as:

  • Mather pricing
  • Email / lead generation
  • Carrier retention
  • Route Optimzation
  • Digital Sales
  • Single Copy sales
  • and more!

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Steve Wagenlander Keynote Presentation

Please find the notes from this morning’s keynote presentation, “Fellowship, Crowdsourcing and  Circulation Basics to Start the MACMA Conference.” Steve covers:

  • Distribution method
  • Papers per route / district
  • Average rate (blended rate)
  • Churn
  • CPO
  • Average Weighted Retention
  • Response Rate to Each Renewal Notice
  • Customer Service Metrics

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How to participate in live polling during the conference.

What is Live Polling?

You’ve seen live polling for shows like American Idol and The Voice. Just like those shows, you can share a little bit about who you are, your challenges,  your thoughts and get to vote on the direction of our afternoon round table discussions. The results are tabulated in real time and you will see the results of each question instantly.

What do you need to participate?

Laptops, tablets, smart phones, dumb phones, candy bar phones… anyone who can text can contribute to the polls.

How do I register?

Join the poll by texting “MACMACON” to 22333. You are now registered to participate.

How do I vote?

Live Polling

Respond to each poll through texting by following the instructions with each poll. Some questions are multiple choice, while others may require you to enter your own answer.

Does it cost me anything?

Standard text messaging rates apply,  so it may be free to you, or up to $.20 per message  on some carriers if you do not have a text messaging plan.

MACMACon16 50-50 Drawing

Hello MACMA Conference goers!

Be sure to buy your tickets for 50-50 Drawing during the Conference. See Carole Foster to purchase your tickets throughout event. Winner will be announced at the end of the conference on Tuesday.

$1=1 Ticket

$5=7 Tickets

$10=15 Tickets

$20=35 Tickets

Tips to make your conference experience GREAT!

We are looking forward to meeting you at MACMACon16 from April 24-26 in Greenville, NC. Here are few tips to make your conference experience a good one.

  • Directions to the Hilton Greenville can be found here.
  • Those participating in the Golf Tournament at Pebble Creek Golf Club: Please meet in the Hilton Greenville lobby at 8:00 a.m. to take the hotel shuttle to the golf course.
  • Vendor and sponsor move-in begins at 3 p.m. on Sunday.
  • The registration table will be open from 3 p.m. – 5 p.m. on Sunday; and 7:30 a.m. on Monday.
  • Please visit the Conference Schedule for the most up-to-date programming.
  • We plan on a very interactive conference using live polling, contests, social media and networking. Please bring your smart phone, tablet or laptop and be ready to participate.
  • Dinner is on your own Sunday and Monday evening. Here are a few great dining options in Greenville.
  • Don’t miss the opening reception on Sunday from 5:00-6:00 p.m. in the Blue Ridge Room. Monday’s evening entertainment includes Casino Night and the inaugural MACMA Conference Cornhole Tournament.
  • Please visit the interactive Buyer’s Guide. Thank you to all the sponsors and partners who made this event possible.

Thank you for attending the 97th Annual MACMA Conference. Don’t hesitate to email us if you have any questions.

The MACMA Officers and Directors

Why you should attend MACMACon16

With MACMACon16 just three weeks away, we are excited about this year’s event.  It will be very informative and enlightening for all of us.

The MACMA board of directors are all huge believers in the future of the industry. The annual MACMA Conference represents our core values and mission. We believe that sharing our knowledge and best practices only makes us more successful.

Why should you go?

We have a phenomenal line-up of speakers and facilitators including keynote speaker Steve Wagenlader. Hear from industry leaders and top companies as they share best practices and insights in audience and revenue growth, digital transformation and circulation strategies. We’ve also incorporated a series of breakout sessions focusing on improving sales, engagement, service and distribution. Leave the conference with practical tactics that are ready to implement.

Meet and interact with specialized vendors with products and services ready to help grow your business. Network and build relationships with other newspaper professionals from three states.

If you haven’t registered yet, we encourage you to sign up now before the Hilton is booked. We look forward to meeting you on April 24.


Good news on this Good Friday

We have good news on this Good Friday

The deadline to reserve your hotel at the special MACMA rate of $129 has been extended to Thursday, March 31.  Rooms are filling up fast, so we don’t recommend waiting too long or you may get that noisy room right next to the ice machine.

Have you reserved your spot at MACMACon2016?

Please don’t wait. Your timely registration helps us plan accordingly. This means making sure the food,  seating and facilities are all adequate. It also helps us understand who is coming so we can tailor the Monday workshop series to fit your needs.

Have a Good Friday and holiday weekend.  Easter is the time to spread the joy and happiness that Christ has brought about into our lives, to everyone we meet. Wishing you and your loved ones a Meaningful Easter.

We’re looking forward to meeting you at MACMACon16 in April.