Member Spotlight – Alaina Lambert

ALAINA

 

Learn more about Alaina including her favorite family tradition and how she wants to make the community a better place.

Where were you born and where did you grow up?
Born and raised in Randolph Couny, NC. Grew up in Seagrove on our family farm and moved to Randleman.
Name of spouse – Where did you meet and when and where were you married?
My husbands name is Andrew. We met when he hired my boyfriend at the time to work for him selling electronics. We began a friendship that over time changed to a relationship. (Long after I dumped the other guy) We’ve been together for 11 years now. He’s my best friend.
Names and ages of children?
Natalie – 17 – attends Early College. Wants to study criminal justice.
Caroline – 15 – wants to be an EMS
Adelind – 3 – sorry 3 and a half. She wants to join girl scouts when she is 5. (tells me every day)
Abram – 1 – Likes gummies and unplugging all outlets in the house.
If you could have one super power, what would it be?
That’s too hard.
Did you attend college?  Where?
I went to Randolph Community College in Asheboro. Got my Associates in Accounting.
What are your hobbies and general interests?
My hobbies are going to the movies, crafting, and spending time with my family.
Biggest technology change in the past 10 years and how do you use it today?
The internet in general. The reach that it has is amazing. Yes, it has its issues, but the good that can come from it to unite people is wild like through social media. I use the internet almost every minute of the day. Social media, emails, online ordering, news, my circulation system. I can run my circulation system from my cellphone because it is web-based.
What is your favorite vacation spot?  Travel experience?
We love to go to the Blue Ridge Parkway. My youngest daughters middle name is Blue because of that. It was our first vacation as a couple. And we go every year and pick a Christmas tree and eat at Dan’l Boone Inn. My favorite tradition.
Give us a brief synopsis of your career (i.e., what and where was your first newspaper related position and where did your career go from there?)
I started at the Courier-Tribune in 2010. I had just graduated with my Associates degree in accounting and got hired as the Circulation bookkeeper. Two years later, I am the business office supervisor. I moved around the building picking up new hats. I managed all the accounting systems for both advertising and circulation, then I moved into IT and HR. Long story short, I made my way back into leading the business office. When the CD position opened up I covered it while a replacement was being searched for. I realized that was where I needed to be. I had always had a strong hand in circulation and now was my time to give it a go. And here I am.
How, when and why did you get involved with MACMA?
I went to my first conference this year and was asked if I wanted to be on the board. I joined to get more involved with the Circulation/Audience community.
What is the one thing you wish you were able to do or change in the your job or industry?
I want to be move involved in the community. We are needed here. Its so important to get the information to the people. This includes the school systems. Getting more local content to our children helps to teach them what goes on here. I want our content to reach them in more ways. Better ways.
What is the “Biggest Challenge” you are facing in the next year?
The biggest would be to get the volumes up. All that effects everything else.
Have you ever had a mentor?  What did that person teach you?
Probably my husband. He has been my greatest supporter and teacher when it comes to managing my team. My other mentors would be my previous and current leadership. I have learned a lot from their successes and mistakes and it helps me grow in my career. Their confidence and guidance as put me where I am today.
How can someone contact you?
336.626.6130
What is your company URL

 

Member Spotlight – Keven Zepezauer

KEVEN

Learn more about Keven including the crazy story of how he met his wife, his desired super power, and how he intends to combat the greatest challenge he is facing in the industry today.

Where were you born and where did you grow up?
I was born in Oklahoma City, Ok.  I moved to Cary, NC when I was 5 years old living there for almost 25 years.
Name of spouse – Where did you meet and when and where were you married?
I met my wife Laurie at a pool party and married her 3 months later in Cary, NC having been married now for almost 24 years.  The story of meeting her is great and I’ll keep it as short as possible.  She was leaving the party early and I didn’t want her to go so I scooped her up in my arms and acted as if I was going to throw her in the pool.  Unfortunately, I lost my grip and dropped her on the side of the pool on the concrete where she then rolled into the pool.  It was as if the 300 plus people at the party stopped everything they were doing, along with the music, and began to stare me down in disbelief.  I actually feared for my life for a brief few minutes.  As she exited the party in pain, I ran after her and asked if she was alright and if she would be willing to go out on a date sometime soon.  I believe she was still stunned from the fall and said yes, but it worked in my favor and we’ve been together ever since.
Names and ages of children?
Two Boys
Tyler Zepezauer – 20 – currently serving in the USAF in Panama City, Fl.
Alexander Zepezauer – 18 – just recently graduated from high school and plans to attend college
If you could have one super power, what would it be?
I would go with Superman!
Did you attend college?  Where?
I attended NC State University in Ralegh, NC.
What are your hobbies and general interests?
I enjoy spending as much time as I can with family and golf.
Biggest technology change in the past 10 years and how do you use it today?
Cell phones by far have appeared to be one of the biggest technology changes I’ve seen in the past 10 years.  It’s amazing what can be accomplished with the technology that we call phones.  I also think TV has morphed and continues to morph into something different.  There’s a large percentage of households that have cut the cable cord and that number continues to rise.
What is your favorite vacation spot?  Travel experience?
I love going to the beach with my family and spending time with them.
Give us a brief synopsis of your career (i.e., what and where was your first newspaper related position and where did your career go from there?)
Jim Puryear gave me my first job at The News & Observer where I worked as a district manager in Chapel Hill, NC.  I later transferred into Fuquay Varina, NC where it was closer to my home.  In 2001, I took a job with Cox Newspapers in Greenville, NC as operations manager and one year later became the circulation director.  I left Greenville, NC in 2016 as the regional director of audience development becoming the general manager of The Wilson Times.  Most recently I was promoted to president and publisher of The Wilson Times, The Enterprise, The Daily Record, The Courier-Times and Adams Graphics.
How, when and why did you get involved with MACMA?
I went to conference several years ago and was asked if I wanted to be on the board.  Great experience and networking opportunity that is unmatched by any other.
What is the one thing you wish you were able to do or change in the your job or industry?
I want to make a bigger impact on each of the communities we serve through events, forums, etc. growing our engagement in the community.  Our media industry tells the best story that no other can.
What is the “Biggest Challenge” you are facing in the next year?
From a broader perspective, we are facing ad revenue and circulation volume issues.  My goal is to continue to provide hyper-local news to the citizens of the respective areas in which we serve each and everyday and I believe we will prevail.
Have you ever had a mentor?  What did that person teach you?
Tim Holt is a great leader and mentor and provided me much of what I know today.  He is very patient and provided me with the insight needed to think differently and outside the box.
How can someone contact you?
252.265.7812
What is your company website URL?

Retention Round Table Session Notes

Please find the notes from the Monday afternoon session on subscriber retention. The two challenges we focused on were:

  • The Value Equation
  • Credit Card Declines/Non-Pay Stops

[button link=”http://www.midatlanticcma.org/wp-content/uploads/2016/04/RetentionSession.pdf” text=”grey” window=”yes”]Download[/button]

Round Table Session III: Wagenlander “Quick Hits”

Please find the notes from the final “Idea Sharing” session for April 25. During Steve Wagenlander’s keynote presentation, MACMA members identified key issues or challenges. Steve faciliated a discussion to address each challenge, including issues such as:

  • Mather pricing
  • Email / lead generation
  • Carrier retention
  • Route Optimzation
  • Digital Sales
  • Single Copy sales
  • and more!

[button link=”http://www.midatlanticcma.org/wp-content/uploads/2016/04/WagenlanderQASessionIII.pdf” text=”grey” window=”yes”]Download[/button]

Steve Wagenlander Keynote Presentation

Please find the notes from this morning’s keynote presentation, “Fellowship, Crowdsourcing and  Circulation Basics to Start the MACMA Conference.” Steve covers:

  • Distribution method
  • Papers per route / district
  • Average rate (blended rate)
  • Churn
  • CPO
  • Average Weighted Retention
  • Response Rate to Each Renewal Notice
  • Customer Service Metrics

[button link=”http://www.midatlanticcma.org/wp-content/uploads/2016/04/MACMAApril2016.pdf” text=”grey” window=”yes”]Download[/button]

How to participate in live polling during the conference.

What is Live Polling?

You’ve seen live polling for shows like American Idol and The Voice. Just like those shows, you can share a little bit about who you are, your challenges,  your thoughts and get to vote on the direction of our afternoon round table discussions. The results are tabulated in real time and you will see the results of each question instantly.

What do you need to participate?

Laptops, tablets, smart phones, dumb phones, candy bar phones… anyone who can text can contribute to the polls.

How do I register?

Join the poll by texting “MACMACON” to 22333. You are now registered to participate.

How do I vote?

Live Polling

Respond to each poll through texting by following the instructions with each poll. Some questions are multiple choice, while others may require you to enter your own answer.

Does it cost me anything?

Standard text messaging rates apply,  so it may be free to you, or up to $.20 per message  on some carriers if you do not have a text messaging plan.